It's a true light pink color..and actually the lasting power is pretty good too! I finally got the lipstick off my hand after lots of rubbing under the tap. The only down side is that the lipstick is a bit on the dry/matte side for a MAC lustre lipstick.
Btw..have you guys seen the new Tarina Tarantino line at Sephora yet? The packaging is cute with rhinestones and all, but I expected more from this line. Like cmon, I can stick rhinestones on my makeup pans myself...like below.. =P